Geting a batch of keywords; Choosing your SEO Prefered Landing Pages for each Keywords ; and finally Group all pages for keywords to track your SEO campaign performance;
Review your keywords;
Optimize the SEO elements on site; and build a content plan for the relevent long tail keywords;
Manage implementation of the success plan and monitor campaign performance when taking action on Backlinks;
Track the Drop/Move anomalies and ajust your backlink statics.
Measurement SEO performance with key metrics which better to include: 1)Actual website performance (visits and page views) 2) Keyword improvements which are strongly correlated with actual performance 3)Competitive comparison as measured by Share of Voice calculations